The creation of 6 innovative presentations: Smoked sea bream, fresh sea bream and sea bass fillets, eviscerated sea bream and sea bass, and fresh mussels.

In addition, the companies in the sector drew positive results from the effort put into this project, as detailed below:

The estimated useful life of the products developed and packaged in the project varies depending on the method of conservation. The useful life of fresh products packaged in a controlled atmosphere is seven days. For vacuum-sealed smoked products, the life is 60 days and 30 days for vacuum-sealed cooked molluscs. In the case of fresh products, it is important to work on improving conservation and packaging methods in order to increase the products’ useful life.

The products were welcomed by the HORECA channel (hotel, restaurant and catering sector) because they are versatile and easy to use and prepare.

One of the most interesting products according to professionals was the smoked sea bream, and it is possible to develop improvements to enhance this product's presentation.

The innovative packaging differentiates this product from other products on the shelf.

Consumers who purchased the product highly valued its quality, image and presentation, and this evaluation improved after the product was consumed. We can affirm that these are high-quality products and, as such, consumers' evaluations improve after consumption.

In the case of smoked sea bream, consumers can choose each product from among a wide variety of prices, the competitive advantage of smoked sea bream should be focused on quality and innovation more than on price.

It should be pointed out that few buyers purchased the products during the week of the study because the same species was on special offer at the same time in the supermarket. The other products were being offered at half the price of our products, so demand was negatively affected during the study.

A coordinated project was developed between companies in the sector. These companies actively participated in the project and benefited from its results. It is essential to continue working on the evaluation of the products in the sector in order to improve their competitiveness.

A book was published with the development and results of the market study.