This study was focused on showing the market
possibilities of processed aquaculture products
in order to determine the need to introduce
improvements in the processing and commercialisation
of the final product. An analysis of commercialisation
trends and sales of processed products was
completed, from the point of view of wholesale
markets and supermarkets, including consumption
analysis and determination of the current
market situation.
1.- Fishing and aquaculture products are
perceived as high quality products. Although
paradoxical, this characteristic is a set
back when it comes to processing the product.
2.- Because the price of the product plays
an important role in the wholesaler’s
purchasing decision, it is important to
adjust it as much as possible.
3.- It has been proven both directly and
indirectly that continuity in the supply
of the products offered to wholesalers is
important. Guaranteed availability of products
and efficient supply response time is the
third most highly valued factor.
4.- Different priorities were observed
between market wholesalers and supermarkets
in that the former responded to criteria
that was not focused on the final customer,
whereas the latter responded more directly
to customers’ opinions.
Because consumers are increasingly interested
in processed and pre-cooked products, consumers
should be encouraged to exert pressure and
demand this type of product. This will be
an incentive that increases the interest
of wholesalers and supermarkets. Product
diversification (fillets, rounds, eviscerated,
etc.) should also be developed in order
to reach new market niches.
6.- Current work should be based on the
knowledge obtained from salmon research
activities, as well as on the increased
popularity of striped catfish (known as
panga in Spain) among consumers. In addition,
hake should be considered the reference
species that is most widely consumed in
the world and, among other fundamental objectives,
work should be focused on proposing the
aquaculture product as a viable substitution
for this species, given its declining catch
rates.
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